Lobbying v Campaigning

Summer vacations are a good time to read and reflect. In preparation for an upcoming talk  I am giving later this year,  I re-read for the umpteenth  Chris Rose’s campaign bible, ‘How to Win Campaigns.’ As I went through my personal dog eared copy full of annotations, I learned new things. and was reminded of … Read more

Why scientific writing does not have to be drab

A lot of technical and scientific writing is drab. You’d assume that this type of writing was preordained to be lifeless. Many technical and scientific reports seem as if the writer’s words are designed to close down the reader’s mind as quickly as possible. It does not have it to be so. Rachael Carson’s ‘The … Read more