A 44 page Position Paper
Thanks to Politico’s Morning Trade. Interesting to see a position paper of a mere 44 pages. One for the annals.
Political Communication
Campaigning – A Simplified Approach
A lot of people in Brussels run campaigns. Fewer win them. There are models, strategies, and tactics that you can adopt that will increase your chances of winning. Here is a simple checklist to consider before you start off on your next campaign. A Simple Checklist for A Successful Campaign You have funding for … Read more
Lessons in Campaigning for Environmental NGOs
This evening, I gave a talk to students at IHECS Academy about an approach to campaigns I used when I worked in NGOs. You can find it below. Many of the approaches can be used by others, including for-profits, to great benefit. Much of the talk is a distillation and my take and application of … Read more
A checklist for position papers and public consultations
If you want to persuade people in Brussels, you need to persuade them in writing. A lot of time and energy in Brussels goes into preparing written submissions. Far less interest is given to whether all this work lands up persuading officials and politicians or changing policy. There are some useful books on writing good … Read more