Good Practice

I recently came across some excellent policy communication advice from the Broad Institute. I’ve tried to distil the major points into short checklists. I know many people don’t like to read, so a short SOP may help. You’ll find three below. Public Policy Communication Research the audience Voting record Positions Past statements Put your argument in … Read more

Every so often, by accident, I stumble on a great resource. I have an interest in effective EU public policy communication, especially when dealing with scientific and technical areas – for me chemicals and fish. The Broad Institute has put a practical resource that is superb. Many scientific experts and experts in general, the world … Read more

I stumbled on an upside to a long drive to attend a funeral. I picked up ‘‘Working backwards – Insights, Stories and Secrets from Inside Amazon‘ by Colin Bryar and Bill Bar. You’d not expect a legal opinion or medical diagnosis to be handed to you in a PowerPoint, so why insist on it to … Read more

There is a lot of work in Brussels spent communicating public policy positions to decision makers and influencers. Chatting with friends in the Commission, Perm Reps, and the EP, most of this work does not land. There are some simple reasons why this work fails, including it is sent at the wrong time, does not make … Read more