I digress … thoughts on fish & the environment
A series of posts on good practice in lobbying and campaigning
Most organisations, both NGOs and corporate, think that issue expertise is key to success in campaigning and lobbying. They hire for it. It seems if you have a PhD in the matter, you’ll be a persuasive advocate It helps explain why most campaign and lobby efforts fail. Few experts are good at teaching. Anyone who … Read more
Lesson 1 – First, think about what your audience wants If you want to be an effective lobbyist you need to start thinking about what your audience wants. Your audiences are the officials and politicians who will influence or decide on your issue. Your audiences are not the interests or the clients that you represent. … Read more