Aaron

The most important thing in lobbying is knowing your audience. If you don’t know your audience, you are stumped. You can’t tell them the right story. You can go in and talk about what is important to you and ignore what’s important to your audience. It is the most common approach. It hardly ever works. … Read more

On Friday, I was asked by a friend how they could their issue taken up by the Commission and into a new law. I had to disappoint and let them know this could not be done quickly and not under this Commission. They had a window of opportunity to get it taken up in the … Read more

This afternoon I bumped into an old client. We chatted for a bit, and  I noted that his industrial sector was in a far better place than groups in a similar place. Here are some of the reasons for this.   They planned and resourced for the long term. They realize that regulatory, policy and … Read more