Lessons in Campaigning for Environmental NGOs

This evening, I gave a talk to students at IHECS Academy about an approach to campaigns I used when I worked in NGOs. You can find it below. Many of the approaches can be used by others, including for-profits, to great benefit. Much of the talk is a distillation and my take and application of … Read more

Lessons in Lobbying 3 – Don’t Argue

Don’t argue. It comes across badly. I’ve seen that it is the easiest way to throw a good case. I’ve seen too many people thinking that arguing with a key decision-maker or influencer is going to persuade them to back the case. It seems to have the opposite effect. It creates unnecessary enemies. A lot … Read more