Treat the cause, stupid

Do you want your doctor to treat the cause or symptom? If you go to a hospital with a spike through your leg, you don’t expect the doctors to give some pain medication for the symptoms and send you home. No, you expect them to treat the cause, remove the spike in your leg,  repair … Read more

A simple checklist before you run a campaign

From time to time, I am asked to produce a campaign plan to deal with an issue. I have developed a simple checklist. Mirror the Commission’s Agenda. Mirroring back the agenda and language of the people in charge is a simple NLP technique. It works. Do it. It is likely that if you just talk … Read more