Most scientific and technical writing in Brussels is pretty dire.
It need not be.
There are plenty of examples of good technical writing hiding in plain site.
I like Discover Magazine, New Scientist, and the Economist.
This is a good example explaining some recent research on microplastics.
3If you really know your issue well, you can explain it clearly and in plain words. Here is a good example by Michio Kaku.
SB40-12-0123011912581 2Of course, you may opt to confuse people. Then you should revert to obtuse writing and make sure it can only understood by 4 post-docs presenting on the same panel.
The big issue is finding a good writer. I’d try find a former staff writer for Discover magazine.