Some Book Recommendations for a Young Lobbyist

On Saturday I gave a talk to some students at the College of Europe on lobbying. I made some suggestions on useful skills and these are the books to learn your craft. On communicating/writing well: Barbara Minto’s The Pyramid Principle. On clear presentation of information: Edward Tufte’s Seeing with Fresh Eyes. On organising your work: … Read more

How does a MEP gain influence

Some MEPs think the path to European influence is via Youtube/TikTok. They have moved to Brussels and some want to make their mark here. When asked I give the following story. I was fortunate to work for two British Labour MEPs, Dr Gordon Adam and Anita Pollack. I picked up a good idea of what … Read more

Do not copy Pavlov’s Dogs

Many lobbyists act like Pavlov’s dogs. The ring  of the bell is replaced by the  ‘leak’ of a document. Everything stops. All attention is switched to the ‘leak. It seems not to matter that the leak is authorized, usually sent up as a red flag to gauge responses. Many lobbyists have been conditioned to respond. … Read more