Why Values and Not Message Documents Win People Over

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Value Communications – Helping You Win What do Ronald Reagan, Bill Clinton and Tony Blair have in common with Unilever, BMW and Greenpeace? They have all used value communications to win people (or customers) over to their side. It will not come as a surprise that different people look at things in different ways. Indeed, … Read more

Reform We Can – Fishing Reform

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Change We Can This morning around 3:30 am politicians in Europe struck a deal to reform Europe’s fisheries. It’s a large step forward. Some will say it is not perfect, but nothing ever made of human hands, let alone from the hands of politicians, ever is. But, it is a major step forward. The FT … Read more

How To Fish Without Subsidies – Lessons from the Baltic

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Hopefully, we are in to our last week on the reform of the rules that govern Europe’s fishing industry. Trawling for Soviet Era Subsidies Trundling behind them is the reform of how Europe gives subsidies to this industry. The amount of taxpayers money being given out to a very few boats is staggering. Conservative guestimates … Read more