I digress … thoughts on fish & the environment
Why do you want to meet with Roger Helmer MEP? I could never understand why clients wanted to meet Roger Helmer MEP when he sat as a Conservative MEP.He seemed to hit the sweet spot for many industrialists. He saw the world through their eyes, he reflected their prejudices, he even believes climate change is … Read more
Joker or genius? When a lobbying campaign wins, everyone wants to be a winner, and claims to be the reason why the campaign won. People who had nothing to do with the win, will claim that they were pivotal. Proximity to the events does not mean, whatever anyone will tell you, that someone contributed to … Read more
People think that successful NGO political campaigns are hard. I disagree. I think success leaves clues. I know it is possible to chunk down why campaigns work. I have taken a go by preparing a checklist. I have been working on NGO and political campaigns for over 30 years. Over those years I have worked … Read more
Do you want to win People are usually only interested in winning on their own terms. There is a purity to this approach. If you win, you have won enough people over to your side, and you have likely converted them to your belief structure. Reframing – Use Values I learned a long time … Read more