Values for Campaigns – Why they work

Today, I was lucky to attend a talk by Chris Rose the author of “What Makes People Tick”.   He explains how different people  think and act differently. They even use different words.  There are 12 groups of people divided between settlers, prospectors and pioneers.   For more information, I recommend you read the excellent … Read more

A salesforce for political campaigns?

    Political lobbying is not difficult. It really comes down to 5 things. It is about knowing:   the key (law) making process the key people, the positions of the key people, persuading enough of the key people to back your position. having people on board who can persuade key people   A lot … Read more

How to run the European Parliament

  How to run the European Parliament by Mariyln Political   This concise 93 page pamphlet book is well worth reading. It will take you an hour. It is full of useful gems.   It’s a practical how to get ahead as a MEP guidebook. The firm behind it, http://www.marilynpolitical.com/,  have packed a lot of useful … Read more