The Progressive lobbying manual for today

Lobbying for Change: Find your voice to create a better society:  Alberto Alemanno Professor Alemanno is an academic, lobbyist and lawyer. He has also written one of the best books on lobbying I have come across. Every lobbyist who is serious about their craft should read it. I picked it up today in the airport and finished it this evening. For … Read more

Before you start lobbying, here are 70 questions to answer

I just re-read some excellent political campaign advice from Chris Rose. His advice is well worth listening to. He’s the man behind Greenpeace’s Brent Spar win. 3 Stories Chris recommends having 3 stories for your campaign  http://threeworlds.campaignstrategy.org/?p=279 1. “The Popular story – understandable (test it out) by your relatives, neighbours etc.. The default story to … Read more

Systemised Knowledge Works

  Digital ad spending is $16 billion a year and growing in the USA.  It is bigger than traditional advertising. There is a simple reason why they have grown so much so fast. Their marketing sells more products than traditional advertising. Digital marketing is a lot more advanced. These are the people who send you advertisements … Read more

Has the IEA delivered a post-Brexit fisheries solution?

Sea Change: How markets and property rights could transform the fishing industry. The upcoming departure of the UK from the EU provides many opportunities to improve current policies. I was looking forward to reading this post Brexit solutions paper from the IEA.   Personal View I’ve been working in fisheries for more than 25 years … Read more