4 steps to make your writing easier to read from Bob Bly

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Good advice to make your writing easier to read. Too many people write for themselves and not for their reader.  This is plain wrong. It wastes the reader’s time. If you don’t want to waste your and others time, here are some good suggestions from the master copywriter, Bob Bly Dear Direct Response Letter Subscriber: … Read more

What to do if you have only 4 weeks to turn things around?

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Around 97% of the laws the EU adopts each year are secondary legislation. Unlike ordinary legislation, most of the time the College of Commissioners are blind to what’s being put out the door in their name. Rarely, when dealing  with politically sensitive files, like the Fuel Quality Directive and the Endocrine Disruptor Criteria, the College … Read more

Cass  Sunstein  makes the case for Better Regulation

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  I am a supporter of the Better Regulation because after working on passing, drafting, and campaigning for some laws I ask myself 4 questions:   Is there a well-reasoned case, backed by the best available evidence, to support the proposal? Will the law work on the ground – will it be implemented and enforced … Read more

Why most lobbying does not work

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“Good communicators understand that, even if they have their own agenda, they need to understand the viewpoints of the people they want to influence” (Jeff Kavanaugh, “Consulting Essentials”). What if you knew that 95% of what you said and did will fall on fallow ground. Imagine if you knew from the very start that what … Read more