Find the right map – dealing with chemical law making

As a lobbyist your job is going to be full of variety. Given that variety, it helps to have the right ‘map’ to guide you through your journey. EU law making is not fast. It is full of opportunities to intervene and make your case. During your journey, you’ll need a detailed paper or electronic … Read more

If you want to persuade, stop thinking of yourself

Robert Greene is one of my favourite writers. Many of his best selling books look at the theme of persuasion. In this interview about his latest book, the Laws of Human Nature,  he speaks about – 25.08-25.36 the key to successful persuasion.   Key The key is to stop thinking about yourself. You need to … Read more

A checklist for your policy memo

A good lobbyist will spend a lot of their time writing memos.  The spent here is a lot more useful than sitting on internal calls, meetings and brainstorms. There is something coldly objective about seeing a case written down. Your weaknesses and gaps glare up from the page. Puffery and weak thinking are amplified. This … Read more