I digress … thoughts on fish & the environment
The basic law of lobbying is the same as for direct response advertising “Don’t write or say anything until you determine who your audience is.” Lobbyists can learn a lot from direct response advertising. Your job as a lobbyist is to persuade people who make or influence public policy. It is not to convert, cajole or to socialise … Read more
21 ways to frame the agenda of the next Commission If you want to influence long term policy direction you need to win the battle of ideas. That takes planning, resourcing, and long term thinking. Long term thinking is often in short supply. Today, there is a simple reason to think about framing the public … Read more
Barbara Minto in the Pyramid Principle looks at how scientists and regulators look at an issue. She does not frame it like that. Instead, she breaks down how (1) analytical and (2) scientific problem solving approach deals with an issue. The pattern is similar, but it is different. See below. Most regulators and politicians … Read more
21 things you need in your lobby plan A friend asked me why I am keep mentioning the importance of lobby plans and what is in them. I think they are key for three reasons. First, I can’t remember every person who is going to a make or influence a key decision. I think the only … Read more