One of the professional pleasures as a lobbyist is to help guide a client to understand an issue.
After they utter, “Now, I get it” they often follow up “Why do I now understand it, so and so make it seem really complicated”
My answer goes along the following lines. Bluffing works. It’s easier to confuse than make it clear. It’s easier to offer confusing advice if you really don’t know what you are doing. The chances of your client realising are low.
The client wonders why they have been hoodwinked for so long. So, here are some easy ways to spot the bluffers.
First, if you can’t understand what’s written or being said, it is not because a brain fog has descended on you, it is because the lobbyist does not know their craft, they are bluffing.
Second, if the lobbyist regurgitates gobbledygook and acronyms in a never ending flow of bile, you’ve spotted a bluffer.
Third, if the advice lacks specificity, and has the feeling that it comes from a template, it is because it has.
Fourth, you don’t get the notes a few days before the meeting. You need time to digest, seek advice, and understand what’s being put forward. Trying to bypass this is the sure sign of the bluffer.
Fifth, ask your lobbyist how many times the procedure they are recommending has worked. I did the same of my oncologist.Cutting edge procedures in the hands of an amateur may kill you.
Six, be really clear about your lobbyists experience. A good lobbyist will admit their ignorance of many areas, the bluffers will be masters of all.
Seven, ask them about the chance of success. If they start to sound like a preacher, edging you to fight the good fight for the “principle” be very careful.