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Powerpoint – How to make it work as a lobbyist
I really don’t like PowerPoint. I find it the least effective way to communicate information to an intended audience. I rank telepathy as more effective. For some reason, none that I can fathom, a lot of lobbyists like taking 62 page slide decks to meetings with politicians and civil servants. They then plod page by page … Read more
The Columnists I Always Read
I want insight and humour. I read to be informed, entertained, and in the current madness, reminded that sanity is still out there. I am repulsed by blowhards and fools. There is too much choice if you want poor drag acts holding themselves as providing informed comment. EuroComment’s Peter Ludlow gives a fly on the … Read more
The one night stand model for winning votes
Do you want to win People are usually only interested in winning on their own terms. There is a purity to this approach. If you win, you have won enough people over to your side, and you have likely converted them to your belief structure. Reframing – Use Values I learned a long time … Read more