Skills

As a lobbyist, you’ll spend a lot of time writing. Here is some useful advice to make your writing better. After all, why write 300 words, when 30 will do.   8 Points   1. Have something to say. 2. Read books, not just newspapers. ​3. Understand the medium you are writing for. ​4. Be … Read more

Last week I was asked about the skills I looked for when recruiting a recent graduate. I came up with the following: 1. Write  clearly I think the most useful skill is being able to write and communicate clearly. University does a bad job of teaching this skill. If you want to get ahead, learn … Read more

“Writing is often the process by which you realize that you do not understand what you are talking about.” Shane Parrish . I find writing therapeutic. It clears the head. It helps me to better understand something.     Words on the screen have a powerful ability to highlight any gaps in my thinking.  The … Read more

Good advice to make your writing easier to read. Too many people write for themselves and not for their reader.  This is plain wrong. It wastes the reader’s time. If you don’t want to waste your and others time, here are some good suggestions from the master copywriter, Bob Bly Dear Direct Response Letter Subscriber: … Read more