I digress … thoughts on fish & the environment
A series of posts on good practice in lobbying and campaigning
Over the coming weeks, I’m going to look at some of practical tools in the lobbyist’s toolbox. I’ll start with one of the most useful, The Grid, made well known by Alastair Campbell when he worked for Tony Blair in government. If you head Public Affairs in any organisation that has more than three people, … Read more
A lot of campaigning and lobbying in Brussels is like this. The Standard Operating Model I [add in name of client/interest] believe in Turtle Worship* [add in name of something suitably random and obscure]. I am manically obsessed about Turtle Worship [add in your pet obsession]. There are many people who agree with me. I’ve met … Read more
As a lobbyist, you’ll spend a lot of time preparing “products/output” for clients. I believe the list of 12 products below encompasses approximately 90% of the products a lobbyist will be asked to develop. If you work in certain niches, such as chemicals, you will likely find yourself branching out into new advisory products. Each … Read more
This is a long post. Lobbying is easy enough. It comes down to engaging: 1. At the right time 2. With the right people 3. With the right message (case, solution and evidence) presented in the right way – telling the right story. To get 1,2, and 3 right, you’ll need to understand the process. … Read more