Good Practice

There are some simple things anyone/organisation can do in Brussels to become an effective lobbyist.  Most of them are contained in today’s Politico Influence’s interview with former Director-General Xavier Prats Monné. I’ve chunked it down into a useful checklist, and I include some more others: Understand and speak the language of the Commission rather than … Read more

If there were one book I would advise any lobbyist to read to improve their craft, it is Robert B.Cialdini’s ‘Influence: The Psychology of Persuasion.’ I spent my summer vacation reading the new and expanded classic. Every time I read it, some new nugget of practical advice jumps off the page. 7 Principles to Follow … Read more

John Kingdon is one of those Professors whose ideas you are likely using, even if you don’t know who he is. He is the man behind the idea of the ‘windows of opportunity’ in the policy cycle. This happens when a problem, policy and politics come together. When these three things happen at the same time, … Read more

If you are interested in mastering what you do, you’ll enjoy George Leonard’s ‘Mastery’.   James Clear in his summary highlights the following key take-aways: “On the path to improvement: the general progression is always the same. To take the master’s journey, you have to practice diligently, striving to hone your skills, to attain new … Read more