Good Practice

An excellent thread from @farnamstreet on producing better arguments. Priceless advice for any campaigner or lobbyist. Too often we use straw arguments, thinking they will win. They don’t. They a swept away, and you don’t win. Instead, use this technique, and create a steelman, and your chances of winning will increase. Strange it appeared as … Read more

Last week I was asked over dinner about the people and books that have influenced my thinking on communicating public policy. Some Key Books Chris Rose, How to Win Campaigns (link) Chris Rose, What Makes People Tick (link) Barbara Minto, The Minto Pyramid Principle (link) I have just finished a course by Edward Tufte that … Read more

  A useful list of forces that impede good decision-making from Farnham Street.  They seem equally applicable to lobbying and campaigning. What others would you add? Here are some more from my side:   Lateness Political blindness Denial of political reality – the votes are not saying what we want them to say Stasis $ … Read more

A good rule of thumb for successful lobbying is to engage with the right person, at the right time, with the right message. If that were all there was to it, there would be a lot more successful lobbying going on and victory parties in Brussels. A lot of the time, your message does not … Read more