A simple technique to help you not be ignored

Many lobbyists and their clients (both industry and NGOs)  think their case is so crystal clear that any sane person will agree with them. They get upset when people* – usually officials and politicians – ignore or reject what they say. There are usually five reasons why people ignore what they say. It does not … Read more

The Return of My Little Pony

Lobbying is hard for a simple reason. You think that the people making the decision (one of 200 odd people if it is legislation) share the same or a similar worldview that you have on the issue. You are going to find it hard to comprehend that not everyone else does not agrees with you, … Read more