Checklists for an EU Lobbyist

If you don’t want to leave things to chance or hope that your memory is working effectively when you need it, you’ll rely on checklists/SOPs (standard Operating procedures), templates and good examples.If your work involves delegating to colleagues, you’ll follow up with loom videos, showing how you perform those tasks. Every time I get asked … Read more

A Checklist: 15 Reasons Why Your Message Is Not Landing

A friend asked me why his ask for public policy change was not landing. I gave him this checklist below and asked him to tick off if he thought any could be met. Your message makes no sense. It is written in double Dutch. The messenger is unclear. The messenger displays some anti-social traits. Your … Read more

A Second Brain for Lobbyists

As a lobbyist you’ll spend a lot of your time preparing issue notes. Most of us can’t remember everything. I think these notes serve three purposes: Second brain for you Second brain for your client Update for client 2nd Brain If you, like me, can’t remember everything you need to know, having a resource you … Read more