Book review

Numbers are essential and are used a lot in public policymaking and lobbying. There is just one problem. Nobody really understands numbers. Numbers can cause confusion, annoyance, and often,  the rejection of your position. This book provides some principles that show you how you translate numbers into a language that people can understand and use. … Read more

Book Review Jonah Berger The Catalyst, ‘How to Change Anyone’s  Mind’. Pages: 258   As a lobbyist, you are in the business of persuading people.  It is a narrow group of people. Politicians, civil servants, policy wonks and journalists. As a campaigner, you are looking to get the public to intervene to help bring about … Read more

Daniel’s latest book could be likened to his memoirs, but I hope it is not his last hurrah. I recommend you read it. It is short, 217 pages, written in a clear and accessible style, it is a mix of war stories, full of wit and wisdom. If you are new to lobbying, you will … Read more

“Decoding Success” by  Dr. Ron Friedman I enjoy the genre of books by Malcolm Gladwell, Cal Newport, and Tim Ferriss. Amazon recommended this book by Ron Friedman. The clever algorithm did not disappoint. The book is full of useful suggestions. I was struck by the idea of ‘retro-engineering’ Friedman shows you how you can take apart … Read more