The case to make your position papers Simple and Direct

I’ve been looking for example good position papers that are simple and direct. Finding a needle in a hay stack, blindfolded, is easier. If you are tasked with writing a position paper, I’d recommend reading and applying the recommendations of Jacques Barzun in Simple & Direct. A Rhetoric for Writers.   Barzun’s 20  Principles. Principle … Read more

Reset your lobbying

If your lobbying efforts  are not working, you should read RESET by Dan Heath. The subtitle is “How to change what’s not working”. Even if you keep winning, you may pick up some useful pointers. The suggestions are applicable across many disciplines.  Many struck me as relevant for lobbyists. Below is a nice one page … Read more