How a lobbyist can change anyone’s mind.

Book Review Jonah Berger The Catalyst, ‘How to Change Anyone’s  Mind’. Pages: 258   As a lobbyist, you are in the business of persuading people.  It is a narrow group of people. Politicians, civil servants, policy wonks and journalists. As a campaigner, you are looking to get the public to intervene to help bring about … Read more

Environment Committee votes against objection

On 6 December 2021, the Environment Committee considered the 3rd objection to the MRLs for flonicamid. The debate is worth listening to. The challenge failed.  The S&D did not support the challenge, so it fell.  There were clear signs of a lot of background briefings on the issue by the Commission on the details of … Read more

An equation for lobbying success

If you want to win in lobbying, there are few things you need to right. As an equation it would look like: P+P+P+S+R+S+S or Politics + People + Process + Solution(s) + Research + Skills + System An evergreen equation? Politics You’ve got to understand the politics driving the issue. You are dealing with law … Read more