Aaron

Communicating Risk in Chemicals

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A useful presentation about the challenge of communicating risks around chemicals. If you are interested in this area of communicating risk, I recommend reading and applying the suggestions in Dan Gardner’s ‘Risk: The Science and Politics of Fear’. After nearly 30 years, I’ve not seen the challenge of communicating the relative risks done well.

Rule 5: Turn up on time

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If you want to influence the policy agenda or legislative text, you need to turn up on time. It is hard to catch the right train if you turn up after it has left the station. A lot of people get angry when they can’t jump onto a moving legislative train. I may be stating … Read more

Rule 4: Have a Plan – put it in writing

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Karl Rove “Over the years, I’ve seen, more often, that people fail in a campaign because they don’t have a plan, than they do have a plan and don’t execute it. […] I love to run against people who don’t seemingly have a good idea of what they’re trying to do.” Masterclass. The surest way … Read more

Rule 3: Don’t be rude to people

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There seems no better way to destroy support and dissolve hard won trust than to be rude to them. It is a problem when someone is being rude, abusive or threatening to the person making or influencing a decision. Now, I know there must be some cultures where being rude and abusive about people, to … Read more