The Votes You Need in One Simple Table

I take a minimalist approach to lobbying and campaigning. There is only one thing that really matters. It is getting enough votes to get your position adopted into law. I don’t mind if the people voting for the client’s position are backing that position because they agree with the client for the same reason, or … Read more

The 4 books that most influenced my lobbying & campaigning

These are the 4 books that influenced my thinking on lobbying and campaigning.   Chris Rose, How To Win Campaigns: This is the NGO campaign bible. Anyone serious about influencing public policy and political decisions should have a  dog eared copy. It breaks down stages and steps in setting up and delivering a winning campaign. … Read more

How you can communicate with decision makers in Brussels

Last week, I was asked to look at some lobbying material to see if I understood what was being asked for. It was hard to find. After the 3rd reading, buried at the end of page 2, I discovered the essence of the ask for politicians and officials.   The feedback appeared to be it … Read more