Aaron

Why you should bring the lawyers in early on

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For a long time, I looked at preparing advocacy in the following sequence: ID a clear desired outcome Find the Evidence to support the asks for 1 ID if it is Politically Feasible ID if it is Legally Feasible   Let’s look at those four steps in a little more detail. Step 1: ID a … Read more

Clear Thinking – The Most Useful Skill A Lobbyist Could Have

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If a lobbyist and their clients can think clearly, the likelihood of success goes up a lot.  Clear Thinking is not easy, and in the emotionally charged world of campaigning and lobbying,  it often goes out the window. Ego and emotion take over. This book shows you how to think more clearly. I believe that … Read more

Some radical ideas on policy communication

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A lot of policy communication in Brussels is a variation of passive-aggressive shouting, Euro-fetish blandness or hinges on the belief that telepathy exists. Attached are some slides from a recent conversation on an alternative approach and how you can transfer this to letter writing (of which there is too much of) and external meetings. You … Read more