I digress … thoughts on fish & the environment
Aaron Most lobbyists* are not understood by the people they are trying to persuade—the people making the decisions on a policy/law. Most lobbyists** appear content to speak in a language that only they and fellow travellers can understand. Anyone who can’t deconstruct the meaning does not deserve to be spoken to, let alone decide on a … Read more
I recently met some smart students who were considering a career in lobbying, but did not think they had the “right stuff” to succeed. I realised after a few questions that the “right stuff” meant they did not attend the correct finishing Master’s programme, had family in the EU Institutions, financial backing to do … Read more
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change. “Not by Charles Darwin In sales, if your sales people don’t make sales, you move them on. You replace them with sales people who can make sales. When … Read more
Practitioner Session: The Lobby Plan. ECPR. Maastricht University. 9 July 2025 Today, I’m going to talk about the ‘Lobby Plan’. It goes by other names – a campaign plan. It is on a topic that I teach every year at Maastricht’s MA in European Public Affairs. You have access to the article that Professor De … Read more