Do your position papers persuade?

A lot of time in Brussels is spent developing and drafting position papers. The question I’d like to ask you is ‘do they persuade the people they are meant to?’. I am sure that the people who write them think they are persuasive. And, if your audience is an echo chamber, it may well persuade. … Read more

Why scientific writing does not have to be drab

A lot of technical and scientific writing is drab. You’d assume that this type of writing was preordained to be lifeless. Many technical and scientific reports seem as if the writer’s words are designed to close down the reader’s mind as quickly as possible. It does not have it to be so. Rachael Carson’s ‘The … Read more