I digress … thoughts on fish & the environment
Aaron A lot of people in Brussels run campaigns. Fewer win them. There are models, strategies, and tactics that you can adopt that will increase your chances of winning. Here is a simple checklist to consider before you start off on your next campaign. A Simple Checklist for A Successful Campaign You have funding for … Read more
It seems common sense to act rationally, and to accept political reality. Acting rationally means not terming anyone who disagrees with you as ‘irrational’. What is clear is that many lobbyists let emotions infect their thinking. This leads us to see things in ways that only plays to our ego or worldview. It helps to … Read more
This evening, I gave a talk to students at IHECS Academy about an approach to campaigns I used when I worked in NGOs. You can find it below. Many of the approaches can be used by others, including for-profits, to great benefit. Much of the talk is a distillation and my take and application of … Read more
Don’t argue. It comes across badly. I’ve seen that it is the easiest way to throw a good case. I’ve seen too many people thinking that arguing with a key decision-maker or influencer is going to persuade them to back the case. It seems to have the opposite effect. It creates unnecessary enemies. A lot … Read more