10 Reasons Why You are Not Listened To

A lot of people get shocked when policy and political decision-makers don’t want to listen to them. In my 30-plus years, the reasons why you are not listened to are quite simple. 10 Reasons Why You are Not Listened To You turn up late, after the decision has been taken. Your issue is not on … Read more

How to get to where you want to be

If you want to influence a policy/proposal/decision, it helps to know where the initiative is and what’s driving it.   If look at what’s just in the public domain, you’ll miss most of what you need to know.           If you don’t know where things are at and what’s driving events, … Read more

Start from where the audience is

Most advocacy seems to be based on the idea that if I just tell them [add in politician, decision maker, some random stranger in the street] loudly and often enough, they’ll agree with my position. I’ve never known this to work. It tends to have the opposite impact. It is the mainstream approach. You soon … Read more

Some clips that reflect common lobbying tactics.

Some clips that reflect common lobbying tactics. K foundation – Burn a Million Quid – to make a point Charge of the Light Brigade The Deer Hunter – Russian Roulette Old School – Streaking Running into a wall head first Rounders – when you are playing against a better player Shouting abuse at someone   … Read more