An alternative to the ‘spray shit and hope it sticks’ communication method
This is a long post. Lobbying is easy enough. It comes down to engaging: 1. At the right time 2. With the right people 3. With the right message (case, solution and evidence) presented in the right way – telling the right story. To get 1,2, and 3 right, you’ll need to understand the process. … Read more