I digress … thoughts on fish & the environment
As a lobbyist, you’ll spend a lot of time preparing “products/output” for clients. I believe the list of 12 products below encompasses approximately 90% of the products a lobbyist will be asked to develop. If you work in certain niches, such as chemicals, you will likely find yourself branching out into new advisory products. Each … Read more
This is a long post. Lobbying is easy enough. It comes down to engaging: 1. At the right time 2. With the right people 3. With the right message (case, solution and evidence) presented in the right way – telling the right story. To get 1,2, and 3 right, you’ll need to understand the process. … Read more
The Commission has now published its proposal. What are you going to do? Your goal is not to sit in an internal meeting until the proposal is adopted into law or the deadline for amendments has passed. You can issue press releases of hagiographic praise or a diatribe, but have little real external influence. Unless … Read more
Most lobbyists* are not understood by the people they are trying to persuade—the people making the decisions on a policy/law. Most lobbyists** appear content to speak in a language that only they and fellow travellers can understand. Anyone who can’t deconstruct the meaning does not deserve to be spoken to, let alone decide on a … Read more