How a Lobbyist can make their writing useful for their client (and others)
A lot (at least 80%) of what lobbyists write to their clients is ignored. It is put in the bin. The words on the page are confusing, too long, and unclear. Many pieces come across as inaccurate. The writing is designed to suck the lifeblood from the reader. The writing is, at best, pointless and … Read more