The role of chemicals delivering the modern world

People use chemicals every day.  We use synthetic (man-made) and natural chemicals. According to the BBC, my body is made up chemicals http://www.bbc.com/earth/story/the-making-of-me-and-you#/results/top To stay alive, your body is full of toxic arsenic, mercury, radioactive uranium, and the precious metals of silver and gold.  You also carry oxygen, carbon, hydrogen, nitrogen, calcium, phosphorous, potassium, chlorine, … Read more

Why righteous indignation is not an effective lobbying strategy.

Righteous indignation is not an effective lobbying strategy. It is the prefered strategy of many. I’ve seen it displayed by NGOs and industry. It’s a unifying bond between them. After more than 20 years, I’ve never seen it ever change things for the better. Just saying something should not be, won’t make it so. It’s … Read more

Why Rove Rove is right – you need a campaign plan

David Axelrod and Karl Rove give a Master Class on Campaign Strategy and Messaging. Karl Rove segment about the “Campaign Plan” is full of superb advice. Below is a transcript of much, although not all, of those 8 minutes and 10 seconds. The advice he gives is as relevant if you are doing a public … Read more