If you want to persuade, stop thinking of yourself

Robert Greene is one of my favourite writers. Many of his best selling books look at the theme of persuasion. In this interview about his latest book, the Laws of Human Nature,  he speaks about – 25.08-25.36 the key to successful persuasion.   Key The key is to stop thinking about yourself. You need to … Read more

A checklist for your policy memo

A good lobbyist will spend a lot of their time writing memos.  The spent here is a lot more useful than sitting on internal calls, meetings and brainstorms. There is something coldly objective about seeing a case written down. Your weaknesses and gaps glare up from the page. Puffery and weak thinking are amplified. This … Read more

Why the pharma industry should read this book

I have just read ‘The Breakthrough :  Immunotherapy in the race to cure cancer‘ by Charles Graeber. Graeber tells an amazing story about the ongoing journey to find the cure to cancer. Immunotherapy is about using our own immune system, and get our cancer killing cells to do their job as quickly and selectively as possible. Immunotherapy … Read more