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Aaron McLoughlin

I digress … thoughts on fish & the environment

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Day: 26 April 2011

Inner Dialogue Gone Bad – When Campaigners Speak To Themselves

26th April 2011 by Aaron

Campaigns are about persuading your key audience. Usually that group is quite specific, it is the men and women who will make the key  political and economic decisions you need to happen. Your job as a campaigner is simple. Work out who they are, work out what drives them and makes them tick. Find the … Read more

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