A useful mental model for lobbyists – The Overton Window

Attitudes and opinions are not statics. The policy arena is never static. Too many lobbyists hope that what was acceptable 5, 10 or 20 years ago will be okay today.  What was considered unthinkable ten years ago, and sometimes even one,  may be considered normal and become policy and law today.   How the Unthinkable … Read more

A Mechanistic Approach for Preparing Position Papers

A lot of time and resources are spent preparing position papers in Brussels. The process of preparing a position paper can be time-consuming and difficult. Too many internal meetings, producing angst and headaches. Often the final document does not deliver on its goal: persuading decision makers to take on board your position. It does not … Read more

An equation for lobbying success

If you want to win in lobbying, there are few things you need to right. As an equation it would look like: P+P+P+S+R+S+S or Politics + People + Process + Solution(s) + Research + Skills + System An evergreen equation? Politics You’ve got to understand the politics driving the issue. You are dealing with law … Read more