If you are serious about campaigning you’ll read everything Chris Rose publishes.
His books, How to Win Campaigns and What Makes People Tick, are core references for anyone who wants to master the campaign craft.
48 Campaign Strategies
His recent post on 48 Campaign Strategies should be read and added to your tool box of mental models. These rules of thumb have been provided not because of their novelty or excitement , but more because they tend to work.
Not consciously drawing on a tool box of mental models does not mean that your campaign will not work, but it does mean that the chances of it working are a lot less. I have seen that campaigns that are designed from the start with reference to these campaign mental models tend to work. The ones that don’t, or are based on ideals taken out of a business school, you have never have heard about. They never get anywhere.
Some Other Rules of Thumb
I have not drawn up a list of 48 rules of thumb to use, but the list Chris has written and the explanations are very useful.
I have written of 5 here. They are mainly focused on changing EU legislation. I still have a long way to getting to 48.