21 Great Ways to Lose a Political Campaign

21 Great Ways to Lose a Political Campaign   There has never been a time in political campaigning history when good political campaigners have been in more demand than they are today. And, still only a few of the campaigners produce most of the beneficial results. Why is this? Top political campaigners know how to … Read more

The Number 1 Rule of Lobbying … in Four Words

Get to the point. The best lobbyists get to the point immediately. They don’t waste other people’s times. They ask what they need to know, get the answers,  and thank the person they are meeting and leave. A former boss in DG Environment taught this No.1 Rule to me many years ago. He always accepted a … Read more

All About PR – A Hidden Gem every lobbyist should read

ALL ABOUT PR by  Roger Haywood I have taken the advantage of the my family being away to catch up on some reading. If you are in the business of influencing people you need to get this book. It was recommend to be a politician who is an excellent campaigner.  Even though it was published … Read more