Systemised Knowledge Works

  Digital ad spending is $16 billion a year and growing in the USA.  It is bigger than traditional advertising. There is a simple reason why they have grown so much so fast. Their marketing sells more products than traditional advertising. Digital marketing is a lot more advanced. These are the people who send you advertisements … Read more

Has the IEA delivered a post-Brexit fisheries solution?

Sea Change: How markets and property rights could transform the fishing industry. The upcoming departure of the UK from the EU provides many opportunities to improve current policies. I was looking forward to reading this post Brexit solutions paper from the IEA.   Personal View I’ve been working in fisheries for more than 25 years … Read more

Values for Campaigns – Why they work

Today, I was lucky to attend a talk by Chris Rose the author of “What Makes People Tick”.   He explains how different people  think and act differently. They even use different words.  There are 12 groups of people divided between settlers, prospectors and pioneers.   For more information, I recommend you read the excellent … Read more