Richard Benyon on Reform

The UK’s House of Lords caught up with the UK Fisheries Minister, Richard Benyon MP, on 5 June, to talk about the deal reached a few days earlier. Richard Benyon has been a champion of reform. He’s pushed the fight forward, often in a way that seemed more progressive than the ministry would have opted … Read more

It’s 3:30 am – It’s Time To Agree

There are only a few things that grown adults can be any good at doing in the early hours of a Thursday morning. And, law making is not one of them. 3:30 am – Time to Agree On Thursday 30 May  at 3:30 am a deal was struck on the reform of Europe’s Fishing Policy. … Read more

What pulls best: emotion or logic?

I just read this care off Bob Bly. It makes sense when you read it. Why do we see so little use of it in Brussels? Let’s hit them with the facts, and in case they have not heard us, hit them harder, and just in case you are not sure they have heard you, … Read more

Why Values and Not Message Documents Win People Over

Value Communications – Helping You Win What do Ronald Reagan, Bill Clinton and Tony Blair have in common with Unilever, BMW and Greenpeace? They have all used value communications to win people (or customers) over to their side. It will not come as a surprise that different people look at things in different ways. Indeed, … Read more