I digress … thoughts on fish & the environment
How do you connect quickly with a politician or policy maker. The traditional path is the position paper. It has its place. But, often position papers are organic cures for insomnia. I have a few by my bed side cabinet to help bring the sleep and dreams. They are amazingly effective. 2 paragraphs down I … Read more
I am reading “Wining the Story Wars” and enjoyed the story about John Powers. John Powers was the most successful advertiser of his day. Way back in the 1870s his honesty helped Mr John Wanamaker’s shop shelves go bare. 3 commandments The secret to John Power’s success came down to 3 commandments, and they are … Read more
Fun, Emotional and Simple Telling people stories is fun. It is meant to be. Good stories are fun, visual, and emotional. It does not have to be the that people think that stories about serious things like population growth, trade policy or natural resources are dull. More often than not, it is the way that … Read more
80/20 Principle in Fishing Corporate Welfare Programme A few fishermen most be getting a lot of money from taxpayers. I have been working on and off on fisheries subsidies form over 15 years and my guestimate is that at least 80% of the billions of euros a year in welfare subsidies go to no more … Read more