Apple’s Goals – Well Worth Copying

Time to Take a Bite Out of the Apple?
The chief designer at Apple just got knighted for his services to design and enterprise. Sir Jonathon Ive’s helped create some amazing products. Products that are wonderful to use and look at.

See the BBC story here

It’s Not About the Money
Sir Jonathon described the ethos of Apple. It speaks of personal integrity and producing wonderful objects people want. He describes Apple’s goal as:

“It’s to try and design the very best products that we possible can.

“We’re very disciplined, very focused, and very clear, across the company – that is our goal.

If we manage to do that then there are a number of consequences. People will like the product, hopefully they’ll buy the product, and then we will make some money.

The goal isn’t to make money, the goal is to try and develop the very best products that we can.”

Values We Can All Live By
These are surely values well worth copying. Here is a company with a simple desire to produce wonderful products. They are very clear and focused about being the very best they can be.  The money is not the goal.

These are the endearing values of personal integrity. They are far sighted and future focused, this is the company who cannibalise itself (with ever greater frequency) in the single minded pursuit of designing the very best that they can do. They serve the interests of an idea, not popular sentiment, political pressure, bureaucratic self interest. Their customers and shareholders can choose to buy their product, they don’t have to.

It seems to work. It is a model worth mimicking.


France ‘s New Fishing Captain

France will be the main deal maker in the reform of the Common Fisheries Policy. They always are.

Anglo-French Deal to Gut Reform
As the United Kingdom cozy’s up to France, it looks like an anglo-french deal will be brokered sooner rather than later. As things stand, it looks like the only new things will be slightly clearer language on regionalization. The only major new measures being tabled, discards and binding MSY, look like they’ll be killed off by a glorious Franco-Albion union.

Back us or we blockade your ports
On Fisheries, France always is always the deal maker. Usually France leads the laggards. This makes sense in France. Their dying fleet blockade France’s prosperous ports and dynamic maritime industry if they don’g get their way.

The French government and politicians never seem to be mind this. I am sure there is even a taxpayer scheme that pays for the strikers.  I have no problem with striking. I have a problem with illegal blockades, especially from an industry that in France makes a major loss year on year, and is only kept alive by the injection of EU and French taxpayers money. At the end of the day, it probably wins someone some votes. And, the idea to remove fishing licenses from fishermen engaged in illegal activity would be a step too far into modernity.

Reason Sometimes Flow
Sometimes common sense comes to the surface. President Sarkozy backed the CITES listing of Blue Fin Tuna. Even he recognized that the stock was collapsing and overruled his fisheries minister, Bruno La Maire.

New Regime – New Direction?
There is new political leadership in France. We will know soon if the changing in the guard means any new direction or whether it will be the same direction and policies steered by fresher faced captains.

When dealing with France on fisheries,  I could never work out if the Minister or the civil service were really in charge.

M. Frédéric Cuvillier  – New Leadership?
 Frédéric Cuvillier is France’s new lead on fisheries.

Things are not promising. He’s already on notice against a discards ban. He thinks safety will be effected by having to store fish on board.

Leadership in fisheries is not easy. Fisheries Ministers and ministries very quickly see their job as defending their industry.  Their track record is appalling. Declining jobs and stocks are often their record.

Time to Try Norwegian Cold Turkey
Some Ministers have gone cold turkey. A former Norwegian fisheries minister got so annoyed with the lack of movement he introduced a discard ban, ignoring the advice of his senior civil servants, and the blockades of the fishing industry. The Minister was right. The ban on discards worked. Norway’s impoverished fleet turned around and became prosperous. Stock grew whilst subsidies collapsed.Denmark followed Oslo’s lead. The results were similar

Perhaps it is time for Frédéric Cuvillier  to visit Copenhagen and Oslo to see that the future is working today.




Scotland’s Fish Fraud Pays Off


Fraud Pays Well in Scotland

A group of Scottish fishermen have been order to pay back 1.1 pounds for large scale illegal fishing between 2002-2005 in Scotland’s Shetland islands.

Scottish Fish Fraud Pays Off

Yet, it is estimated that the around 47.5 million pounds of illegally caught fish was landed and this netted the companies 10’s of millions.

Did No-One Notice

What is hard to understand is how so large scale fraud could have gone on unnoticedd by other fishermen, players in the market or enforcement agencies.

What Would Happen With Self Rule
This is a close community in a country demanding self determination.

The SNP are close to their fishing industry. They hold their fishing industry up as the model for Europe. The challenge is that this is an industry who at the time said they had ended the old ways. This was a time when blackfish landings were not meant to be happening.

Strangely, for an industry who are so keen to embrace the press, there is no press release from the Scottish Fishermen’s Federation on their site.

A european fisheries model?
This pitiful penalty sets a dangerous precedent. It shows crime pays. It shows that even in a country who claim to have the highest standards that rampant illegal fishing went unchecked. And, this is from an industry who have demanded self governance backed by a government who demands self governance.

Is this the tip of the iceberg?

It would be interesting to know what would be found if a simple audit of the industry happened today. And, perhaps the Scottish enforcement agencies could copy thorough enforcement measures that the Norwegian coast guard use the Scottish fleet when they enter Norway’s waters to discard fish.

Fishing Reform Passess First Key Vote

CFP Reform’s First Hurdle

The Environment Committee this morning considered 550 amendments concerning the Commission’s proposals for Common Fisheries Policy reform.

MEPs voted 50 – 0 (with 8 abstentions) in favour of an Opinion that supports the Commission’s key proposals and called for the measures listed below.


MEPs endorsed the Commission’s main proposals for reform of the Common Fisheries Policy – without any votes against – and called for:

– setting a target of achieving above maximum sustainable yield in all fisheries by 2015 (no overfishing)

– long term management plans to be agreed for all fisheries, based on best scientific evidence or the precautionary principle

– restrictions on the degree to which Fisheries Ministers can set quotas that ignore scientific evidence

– requiring all fish caught to be landed and ending discards, to promote the use of more selective fishing gear

– transferable fishing concessions to be established only on a voluntary basis by Member States

– an assessment of overcapacity in the fishing fleet (too many boats chasing too few fish), and measures to reduce it

– full transparency regarding the allocation of fishing rights
– a fairer allocation of fishing rights to benefit small-scale fishermen
– the establishment of fisheries reserves
– ambitious long-term goals to restore stocks to levels that can produce the maximum economic yield for fishermen
– support for regionalised decision-making by encouraging MS to cooperate together when they are part of the same sea-basin
– strict sanctions against Member States that fail to comply with the requirements of the Regulation

Where Next
Attention now turns to the Fisheries Committee.

Mrs Rodust, the German Social Democrat, has tabled a pragmatic report.

It remains in doubt if the MEPs on the fishing committee will vote in the interests of the few or the many. The last time the fisheries committee ignored the views of the majority, the full parliament voted against the fisheries committee.