Why Values Matter – Getting People To Support You

Too often I have seen cases being put forward that don’t resonate with their audience.  People invest considerable resources and put forward positions that make sense to them but not to the people they are trying to persuade. More remarkably, people are surprised that they keep loosing, and because they spend a lot of their … Read more

Politicians Misusing Our Money on Fish Subsidies

Spain’s fishing fleet has long been a creature of the State subsidies. Today, it is the EU taxpayer and not Spain, who pays for much of the Spain’s bloated fishing industry. During the 1930’s,  fascist governments in Spain built up the fishing industry to provide protein for the people and provide jobs for the poor. … Read more

A Real Radical Option for an European Environmental Agenda

I get the feeling that the DG Environment has last its way. From a political and legislative power house of the Commission in the 1990s and first decade of the 21st century, it has backed away. Until a 7th Environmental Action Programme is adopted, the only clear, although not perhaps coherent record of what Europe’s … Read more

How Does Your Audience See You – The Power of Positive and Proactive Communication

An interesting piece in Chemical Watch on how regulators and politicians see the chemical industry. I worked on the survey.   REACH could improve industry’s reputation, says top executive CEFIC agm debates reputation; survey shows over 80% of Brussels policymakers mistrust chemicals 30-Sep-2011 REACH offers the European chemical industry the opportunity, in the long term, … Read more